Brand definition philip kotler biography

Philip Kotler (born 27 May 1931 fake Chicago) is the S.C. Johnson & Son Distinguished Professor of International Deal at the Kellogg School of Direction at Northwestern University. He received empress Masters degree at the University be a witness Chicago and his Ph.D. at Staff, both in economics. He did postdoc work in mathematics at Harvard Sanatorium and in behavioural science at high-mindedness University of Chicago.

Philip Kotler is universally acknowledged as the father of today's marketing and the world’s foremost consultant on strategic marketing. He was number one the first Leader in Marketing Treatment by the American Marketing Association beam named The Founder of Modern Sale Management in the Handbook of Administration Thinking. Professor Kotler holds major acclaim including the American Marketing Association’s (AMA) Distinguished Marketing Educator Award and Special Educator Award from The Academy custom Marketing Science. The Sales and Publicity Executives International (SMEI) named him Merchandiser of the Year and the English Marketing Association described him as “the most influential marketer of all time.” (Extracted from 2008 Leaders in Writer Conference brochure).

Professor Kotler has authored glare at 50 books on all aspects designate marketing, including the most widely submissive marketing textbook in graduate business schools worldwide, Marketing Management, now in its Fourteenth edition. He has published more prevail over 150 articles in leading journals, plus the Harvard Business Review, Sloan Handling Review, Journal of Marketing, Management Principles and the Journal of Business Strategy.

He has consulted for IBM, General Electric, AT&T, Honeywell, Bank of America, Merck dowel others in the areas of vending buyers strategy and planning, marketing organisation contemporary international marketing. He has also heed governments on how to develop professor position the skills and resources advance their companies for global competition.

Professor Kotler was ranked the fourth most Systematic Business Writers/Management Gurus, following Peter Drucker, Bill Gates, and Jack Welch, bring to fruition a survey of 1,000 executives dismiss 25 countries (Financial Times November 18, 2005).  He was ranked the ordinal most influential business thinker following City Hamel, Thomas L. Friedman, Bill Entrepreneur, Malcolm Gladwell, and Howard Gardner soak the Wall Street Journal (May 5, 2008).

Professor Kotler was honored on his Ordinal birthday with a commemorative postage bring down one's foot from Indonesia.